For
Azeka’s Sauce | Sweet Maui Memories, Inc
Roles
Branding and Visual Identity | Website | Photography
A design that brings back your sweet Maui memories
The Azeka Family has a long history on the Hawaiian island of Maui. They have a deep passion for food and friends. This is why we wanted to help them share Azeka’s Sauce with all that we can! After a successful Kickstarter campaign, they brought their family recipe back into the spotlight for all to enjoy. Their Maui Original Sauce has a sweet and savory taste that is delicious on beef ribs, chicken, fish, rice, stir-fry, and salads! It’s All-Natural and uses the freshest ingredients. With such a great product and team, they needed the best branding, packaging, photography and website to tie it all together.
With such a great product and team, they needed the best branding, packaging, photography and website to tie it all together.
Azeka’s Sauce turned to me to create a new website that showcases their savory Hawaiian Barbecue Sauces.
Azeka’s Sauce needed an overhaul. A complete rebranding. Azeka Sauce was for sale at the Tempe Aloha Festival in 2015 and sold 70 bottles. In 2018, with my new branding it sold approximately 700. The only thing that changed? The look of the bottle.
The Azekas asked me to handle a full suite of services. We started with their packaging first. It was very much in need of a fresh look as they were getting ready to launch 4 new flavors. Our goal was to create a cohesive brand that was united in its look and appearance. Each bottle has the same layout, but certain elements stand out to show off each flavor’s uniqueness.
This also required us to create a solid brand that brought out the Hawaiian influences to create a unified identity.
The website previously was hosted on Wix, and they needed more capabilities and features to be able to accommodate their new product lines. To be able to accomplish this, I redesigned the entire website in WordPress with the latest features and plugins available. The website came complete with all of the visuals we had already produced, and a full shopping experience for consumers to have an enjoyable, simple checkout experience.
The Azekas required a large number of photography assets to get their brand up and running. I produced a variety of shots to assist in website creation and to strengthen their social media presence.
I have spent the last year making Azeka’s Sauce the best brand it can be! We were successful in our launch of the website and our goals to be able to expand the website to be able to accommodate their new product lines. We were persistent in our communication, and worked closely with the Azeka’s to create a memorable finished product.
The results can be viewed here:
I am proud to have won Best Package Design of Summer 2021 from Design Rush.
