Originally posted on DesignRush.com
Azeka’s Sauce is a Hawaiian food brand with a longstanding tradition and reputation. Interestingly enough, it was a Kickstarter campaign that resuscitated this locally famous name. Their rebranding and package design efforts were aided by SCI Creations design agency that would emphasize the sauces’ diverse applications in a variety of cuisines.
As per the agency’s admission, the “goal was to create a cohesive brand that was united in its look and appearance.” This effectively translates into the same layout for each bottle with certain distinctive elements that stand out in order to show off the unique character of each flavor. On top of that, the agency also wanted to imprint a recognizable Hawaiian identity upon the packaging.
Read more at: DesignRush.com
