Work done for and originally posted on Open Flow.
Dream Recovery is a premium sleep products brand that offers a range of products made from the finest silk to promote deep and restful sleep. With a vision to provide customers with the highest level of comfort and quality, the company sought to refresh its brand image and website to better reflect the luxurious, high-performance nature of its products.
Deliverables
Brand Identity
Photo Manipulation
Web Design
The Challenge
The previous website and branding of Dream Recovery was outdated and lacked a cohesive design, which was impacting its ability to effectively reach its target audience and stand out in a competitive market. The company approached us with the goal of creating a new brand identity that would convey a sense of luxury, high performance, and trustworthiness, and to redesign its website to better showcase its products and bring its brand vision to life.
Branding Identity
Our team took a comprehensive approach to the redesign project, starting with the creation of a new brand identity and logo design that would serve as the foundation for the website and all future marketing materials. The new logo features a sleek and modern design in an elegant and recognizable manner.
In designing the brand identity and website for Dream Recovery, our team utilized a subdued color palette to create a dreamy and relaxing vibe that would appeal to the brand’s target audience. A soft and calming color scheme was chosen to convey a sense of comfort and tranquility, and to reflect the luxurious and high-performance nature of the products.
The predominant color used throughout the brand identity and website is a muted blue hue, which has been proven to have a calming effect on the human mind and evoke feelings of peace and serenity. This color was paired with a neutral palette of whites and grays to create a harmonious and elegant look that supports the overall brand message.
The use of this subdued color palette helps to create a dreamy and relaxing atmosphere on the website, and encourages visitors to take their time and explore the products in a calm and peaceful setting. This enhances the overall user experience and helps to build trust and credibility with potential customers, further reinforcing the high-performance and luxurious image of the brand.
In short, the use of a subdued color palette was a critical element in the redesign of Dream Recovery’s brand identity and website, helping to create a dreamy and relaxing atmosphere that effectively conveys the company’s high-performance and luxurious approach to sleep products. In addition to the subdued color palette, our team also utilized a bold and energizing shade of orange to signify the refreshing morning, and to provide a visual contrast that would help the brand stand out. The use of orange was strategically incorporated into certain elements of the brand identity and website design, such as calls to action and accent graphics, to create a sense of excitement and energy.
Website Design
The website redesign was an integral part of the brand transformation, as it would be the primary way for customers to interact with the brand and discover its products. We opted to use the Shopify platform to create a highly intuitive and user-friendly online store, with a focus on showcasing the luxurious and high-performance nature of the products. The website features high-quality product images, detailed product descriptions, and clear calls to action to encourage customers to purchase.
The new website was launched to great success, with a significant increase in traffic and sales compared to the previous website. The new brand identity and website design have received widespread praise for their luxurious, high-performance and trustworthy look and feel, and have helped Dream Recovery establish a strong presence in the market and build a loyal customer base.
Photo Manipulation
In redesigning Dream Recovery’s website, our team faced the challenge of working with existing product photography that was inconsistent and lacked the professional quality necessary to effectively convey the brand’s image. To overcome this challenge, our team utilized their expertise in photography editing to transform the existing images into a cohesive, professional, and consistent set of product photos.
The editing process involved carefully cropping and resizing each image to ensure a consistent aspect ratio and framing, and adjusting the lighting and color balance to create a harmonious look and feel across the entire set of images. Distracting elements were removed, and the images were sharpened and optimized for the web to ensure that they would load quickly and look crisp and clear on any device.
The result was a set of stunning product images that accurately and beautifully represented the brand’s products, and that effectively conveyed the luxurious and high-performance nature of the brand. The edited product photography was integrated into the website design to create a seamless and immersive user experience, and to help build trust and credibility with potential customers.
In Conclusion
The brand transformation project for Dream Recovery was a resounding success, with the new brand identity and website design effectively conveying the company’s high-performance and luxurious approach to sleep products. The new website has played a critical role in driving growth for the company and setting it apart from competitors in the market.
“Our site looks absolutely fantastic. Never thought we would have a site that looks as great as this does.”
Jake Kissick, Founder Dream Recovery
