I am the Creative Director of Open Flow, Inc. which recently rebranded from SCI Creations. I took the lead on redesigning our brand image in creating a versatile, flexible and cutting edge visual identity. We’ve incorporated our values into our new design and imagery of Open Flow, showcasing our drive to:
Be cutting edge
This is our previous branding I did a few years ago when I joined the company.
Our previous image was rigid, plain, and narrow-minded. It was difficult to break down and use across various applications and design treatments. We needed a fun image that conveyed professionalism, while still working well across all platforms.
Presenting our new image.
The build of the logo focuses on the idea of being “open” and having “flow.” Our previous logo was rigid and straight. So this is a distinct difference. The name and the logo better illustrate our company’s nature and work style.